Find the Best-Ranking Pages for Any Keyword
The Top Pages report in Keyword Research shows all pages currently ranking in the Top 100 for a given keyword, sorted by estimated traffic. For each page, you can expand to see its full keyword set — revealing the complete topical scope of the content Google rewards for this query. Use it to benchmark the content depth required to compete, and to identify pages worth reverse-engineering.
What you can achieve:
Understand what content wins for a keyword: See whether long-form guides, product pages, or listicles dominate the SERP — so you create the right content type, not just good content.
Size up the competition depth: A page ranking for 500+ keywords is a comprehensive resource — you'll need to match or exceed that topical depth to compete.
Steal keyword clusters from top-ranking pages: Expanding any top-ranking page reveals all its ranking keywords — your content roadmap in one click.
Getting Started
Navigate to Keyword Research → SEO Research → Top Pages in the left sidebar.
Enter your target keyword and select the regional database.
Click Search. Pages are ranked by estimated organic traffic.
Click the expand arrow next to any page URL to see all the keywords it ranks for — including related terms beyond your seed keyword.
Click the domain name to run a full Site Analysis on that domain.
Key Metrics Explained
URL: The specific page Google is ranking. Note whether it's a homepage, category page, or specific article — this tells you which content format Google prefers for this query.
Keywords: The number of queries this page ranks for in the Top 100. A high keyword count indicates a comprehensive, well-optimized resource.
Estimated Traffic: Predicted monthly organic visitors to this page. Use this to gauge the prize if you can displace or match it.
Facebook Shares: Social engagement signal — highly shared pages tend to have strong backlink profiles as well.
Pro Tip: Reverse-Engineer the Topic Cluster of a Top-Ranking Page
The page ranked #1 for your target keyword has already told Google exactly what to include. Here's how to read that signal.
Find the page ranked #1 or #2 for your target keyword.
Click the expand arrow to see all keywords it ranks for — not just your seed keyword.
Note the subtopics those keywords represent — they form a content brief: your article should cover all of them.
The goal: By matching the topical breadth of a top-ranking page (while adding fresh insights or better structure), you give Google every reason to prefer your content.
⚠️ Important: Top Pages in Keyword Research shows pages ranking for the searched keyword. This is different from Top Pages in Site Analysis, which shows pages ranked by traffic for a specific domain. Use this one to benchmark the SERP; use Site Analysis Top Pages to analyze a specific competitor's content strategy. |
❓ Frequently Asked Questions
Q: How is Top Pages (Keyword Research) different from Top Pages (Site Analysis)?
A: Keyword Research → Top Pages answers "which pages rank for this keyword?" Site Analysis → Top Pages answers "which pages drive the most traffic for this domain?" Use the KR version to understand SERP competition; use the SA version to analyze a specific site's content strategy.
Q: Why does the same domain appear multiple times in the list?
A: A domain may have multiple pages ranking for the same keyword at different positions — common for large content sites. Each URL is listed separately.
Q: Can I filter by domain to exclude large aggregators?
A: Use the URL filter in the report to exclude or include specific domains or URL patterns from the results.
Next Steps
Keywords Selection — Research the full keyword set for any topic you discover in top-ranking pages.
Competitors — See which domains compete most broadly for this keyword across all its variations.
Top Pages (Site Analysis) — Analyze a specific competing domain's full content portfolio.