Discover Which Pages Drive the Most Traffic
The Top Pages report ranks every page of a domain by estimated organic traffic. For each page, you can see which keywords it ranks for, its position, and how much of the domain's total visibility it owns. Use it to reverse-engineer what content is actually working — for your site or any competitor's.
What you can achieve:
Identify your own best-performing content: See which pages are driving your organic traffic and double down on what's working.
Steal competitor content ideas: Find the pages bringing the most traffic to rivals and understand why they rank so well.
Find pages to improve: Spot pages that rank but underperform on traffic — often a sign of weak titles, low CTR, or missed keyword opportunities.
Getting Started
Navigate to Site Analysis → Top Pages in the left sidebar.
Enter a domain, subfolder, or URL and select your regional database.
Click Search. Pages are ranked by estimated traffic by default.
Click the arrow icon next to any page URL to expand its keyword list — see every query that page ranks for and at what position.
Use filters to narrow by traffic range, number of keywords, or position.
Key Metrics Explained
URL: The specific page address. Click the expand arrow to see its full keyword breakdown.
Estimated Traffic: Predicted monthly organic visitors to that specific page.
Keywords: How many queries this page ranks for in the Top 100.
Facebook Shares: Social signal metric — pages with many shares tend to have strong backlink profiles too.
Position: For each keyword in the expanded view, the current ranking position of this URL.
Pro Tip: Find Your Competitor's "Pillar Page" Strategy
Top-ranking sites usually have a small number of pages responsible for the majority of their traffic. Finding these reveals their entire content strategy.
Run Top Pages on your top competitor.
Look at the top 5 pages — these alone often account for 40–60% of the domain's total organic traffic.
Expand each top page to see its keyword list. Note the primary keyword (highest volume, best position) and the related cluster around it.
The goal: These pages are your competitor's content pillars. Creating a better version of even one of them is worth more than writing 20 thin articles.
⚠️ Important: Estimated Traffic per page is calculated from keyword rankings and their search volumes. Pages with many low-volume keywords may show lower traffic estimates than their actual GA numbers. Use this report for relative comparison, not precise traffic measurement. |
❓ Frequently Asked Questions
Q: Why does a page show 0 traffic even though it appears in Top Pages?
A: The page may rank for keywords with very low search volume. The estimated traffic rounds down to 0 when all ranked keywords receive minimal clicks. The page is still indexed and ranking — just for long-tail queries.
Q: Can I see Top Pages for a subfolder?
A: Yes — enter a subfolder path (e.g., example.com/blog/) in the search bar to scope the report to only pages within that section.
Q: How many pages are shown in the report?
A: The report shows up to the top pages ranked by estimated traffic. Use the export function to download the full list for analysis in a spreadsheet.
Q: How do I find pages that are ranking but not converting well?
A: Look for pages with a high keyword count but low estimated traffic. These typically rank in positions 11–30 for high-volume queries — improving the content or adding internal links can push them to page 1.
Next Steps
Keywords — Found an interesting competitor page? Drill into all the keywords it ranks for.
Keyword Gap — Compare the top pages' keywords against your own domain to find content gaps.
Backlink Analysis — Check how many backlinks the top-performing pages have accumulated.