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Keywords

Uncover every keyword a domain or URL ranks for in the Top 100 — filter by position, volume, and KD to find high-opportunity queries and content gaps.

Written by Mike

Finding Winning Queries

The Keywords report reveals the complete list of search queries for which a domain, subfolder, or specific URL ranks in the Top 100. This is your primary source for competitor benchmarking and content inspiration.

What you can achieve:

  • Spy on Competitors: See which keywords bring the most traffic to your rivals.

  • Find Content Gaps: Identify valuable keywords your competitors rank for, but you don't.

  • PPC Insights: Analyze which keywords competitors are bidding on in Google Ads.

Getting Started

  1. Go to Site Analysis in the left sidebar and select Keywords.

  2. Enter a domain, subfolder, or URL in the search bar and choose the target country.

  3. Switch between the Organic and Paid tabs depending on whether you need SEO or PPC data.

  4. Use Filters to narrow results by position, volume, keyword difficulty, and more.

Keywords report table with filters

Key Metrics Explained

  1. Position: Where the domain ranks for this keyword. A "New" label indicates a keyword that recently entered the Top 100.

  2. Volume: The average number of monthly searches for this keyword.

  3. CPC (Cost Per Click): The average price advertisers pay for a click in Google Ads. High CPC often signals high-intent, "money" keywords.

  4. Keyword Difficulty (KD): An estimate of how hard it would be to rank in the Top 10 for this phrase.

Pro Tip: Find "Low-Hanging Fruit"

Don't waste time on impossible keywords. Use this workflow to find phrases where you can win quickly.

  1. Enter your own domain in the search bar.

  2. Apply a filter: set Position to Between 11 and 20.

  3. These are your "page 2" keywords. With a little extra optimization — improving content or adding internal links — you can push them into the Top 10 and see an immediate traffic jump.

⚠️ Important: Keyword data is updated regularly, but new rankings may take a few days to appear. For real-time monitoring of specific keywords, use the Rank Tracker module.

❓ Frequently Asked Questions

Q: Why don't I see a specific keyword that I know my site ranks for?
​A: Serpstat tracks millions of keywords, but it may not include every long-tail or highly specific phrase. If a keyword is missing, add it to your Rank Tracker project and we will start monitoring it specifically for you.
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Q: What does the "Keyword Difficulty" score tell me?
​A: It's a scale from 0 to 100. Scores above 60 are considered difficult and usually require a high-authority domain and many backlinks. For new sites, we recommend targeting keywords with KD below 30.
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Q: How can I see only keywords that contain a specific word?
​A: Use the Filter button above the table. Select "Keyword" → "Contains" → and type your word. This is great for finding all "how-to" or "price" related queries.

Next Steps

  • Competitors Analysis — See who else is fighting for these same keywords.

  • Top Pages — Find out which pages rank for the most valuable phrases.

  • Keyword Gap — Compare two or more domains to find keywords you're missing.

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