Discover Where Competitors Send Their Paid Traffic
The Ads Landing Pages report lists every page that competitors are actively promoting through paid ads for a given keyword — with data on how many ads point to each page and how many keywords each page ranks for organically. Use it to understand which pages in your niche are built to convert paid traffic, identify the content structure that works for both paid and organic, and decide which pages on your own site to use in campaigns.
What you can achieve:
Identify the highest-investment pages in your niche: Pages with the most ads pointing to them have received the most advertiser testing — they represent the benchmark for what a high-converting page looks like in your market.
Find pages that win in both paid and organic: The Keywords by URL column reveals pages that rank well organically while also receiving paid traffic — the strongest signal that a page satisfies user intent from multiple angles.
Decide which of your own pages to promote: By seeing which page types attract the most competitor ads, you can prioritize which of your pages to run campaigns against.
Getting Started
Navigate to Keyword Research → PPC Research → Ads Landing Pages in the left sidebar.
Enter your target keyword and select your regional database.
Click Search. The report loads all landing pages currently receiving paid traffic for this keyword.
Sort by Ads by URL to find the pages with the most active ad campaigns pointing to them.
Click any URL to visit the page directly and study its content and offer structure.
Use the settings panel to add or remove columns, apply filters, and export the report.
Key Metrics Explained
URL: The specific landing page receiving paid traffic. Note whether it's a homepage, product page, category page, or guide — this tells you which page type the market is using to convert PPC visitors for this keyword.
Ads by URL: The number of unique ads currently sending traffic to this page. A high count means strong advertiser confidence in its conversion rate — multiple creatives have been tested against it.
Keywords by URL: The number of organic keywords this page ranks for. Pages with high organic keyword counts alongside paid ads are performing exceptionally well — use them as your content and structure benchmark.
Pro Tip: Find the Landing Page Template That Wins in Your Niche
The most-advertised landing pages have already been tested and optimized by your competitors. Here's how to extract the structural lessons without copying their content.
Sort by Ads by URL descending — the top 3 pages have received the most paid traffic and testing. These are your primary study subjects.
Visit each page and note the page type (product page, comparison table, free tool, guide?) and the primary CTA (sign up, buy, request demo?). The pattern across the top 3 reveals what the market converts on.
Check the Keywords by URL column for the same pages. If they also rank for many organic keywords, their content structure is validated by Google — use them as your content template.
The goal: You now have a conversion-tested page structure and a content depth benchmark — both derived from pages that your market has already validated with real ad spend.
⚠️ Important: Ads Landing Pages shows data from Serpstat's most recent database crawl for the selected region. Campaigns change frequently — a page may have paused or increased its ad spend since the last crawl. Use this report for strategic benchmarking, not for real-time campaign monitoring. |
❓ Frequently Asked Questions
Q: How is this different from Top Pages in Site Analysis?
A: Site Analysis → Top Pages shows which pages of a specific domain drive the most organic traffic. Ads Landing Pages shows which pages across all domains are receiving the most paid traffic for a specific keyword. Use this report to benchmark the market; use SA Top Pages to analyze a specific competitor's organic content strategy.
Q: Can I use the Keywords by URL data to improve my own pages?
A: Yes — clicking on the keyword count for any competitor URL reveals all the organic queries that page ranks for. These keywords represent the full topical scope of a successful page in your niche. Adding the relevant ones to your own similar pages can expand your organic reach.
Q: Why do some landing pages have many ads but zero organic keywords?
A: Some pages are built purely for paid traffic conversion — tightly focused on a single offer with no SEO optimization. These are worth studying for their CTA and offer structure, but don't use them as content depth benchmarks for organic search.
Next Steps
Ads Examples — Study the ad creatives pointing to these landing pages to understand the full paid funnel.
PPC Keywords — Explore the full keyword set used to drive traffic to these pages.
PPC Competitors — See all domains competing for paid visibility on your target keyword.