Which Pages Attract the Most Backlinks?
The Top Pages report ranks every page of the analyzed domain by the number of backlinks it has received. It is the fastest way to see which content earns the most links — on your own site or a competitor's.
What you can achieve:
Find your most link-worthy content: See which pages on your site accumulate the most backlinks and referring domains — then replicate those content formats in future articles.
Identify competitor content worth outranking: Run the report on a competitor to find their top-linked pages — high referring domain counts signal content worth creating a better version of.
Prioritize outreach targets: Focus your link-building campaigns on pages with the most potential — those already attracting some links but not yet reaching their full authority.
Getting Started
Navigate to Backlink Analysis → Top Pages in the left sidebar.
Enter a domain (e.g.,
example.com) into the search bar and click Search.Pages are sorted by Backlinks descending by default. Switch to Referring Domains to rank by the breadth of donor sites rather than raw link count.
Use the URL filter to narrow results to a specific subfolder or section of the site.
Use the Date of link discovery filter to see only recently linked pages.
Click Export to download in CSV, XLS, or XLSX.
Key Metrics Explained
URL: The address of the page on the analyzed domain.
Referring domains: The number of unique domains that link to that page. This is the stronger authority signal — one domain with 100 links counts as one referring domain.
Backlinks: The total number of individual links pointing to that page across all referring domains.
Referring IPs: The number of unique IP addresses from which links to that page originate. A low IP count relative to domain count may signal a link network.
Pro Tip: Find Competitor Content Worth Replicating
The pages at the top of a competitor's Top Pages report are their most link-attractive assets — a direct signal of what earns backlinks in your niche.
Enter a competitor's domain and sort by Referring Domains descending.
Open the top 3–5 pages. Identify what makes them earn so many links — data, depth, format, or unique insight.
Build a better or more current version of that content on your site.
Use the Referring Domains report on the competitor's page to find donor sites you can approach with your improved resource.
⚠️ Important: The Top Pages report draws from Serpstat's 1.1 trillion backlink index. Homepages typically rank highest because they accumulate brand mentions and general references. A deep page outranking the homepage is a strong signal of high-quality, topic-specific content. The Recrawling URL Tool lets you request a manual re-check of up to 500 URLs per day. Credits are not charged. Unused daily credits do not carry over. |
❓ Frequently Asked Questions
Q: What is the difference between Referring Domains and Referring IPs in this report?
A: Referring Domains counts unique registered domains. Referring IPs counts unique IP addresses. If many links come from domains on the same IP range (e.g., a private blog network), the IP count will be lower than the domain count — a useful signal for detecting link schemes.
Q: Can I see the individual backlinks for a specific page in this report?
A: Yes. Click on any page URL in the report to open the Backlinks report pre-filtered for that specific URL.
Q: How do I export the list?
A: Click Export to download in CSV, XLS, or XLSX. Connect your Google account in Settings to export directly to Google Sheets or BigQuery.
Next Steps
Backlinks — Drill into the individual links for any page in this report.
Anchors — Analyze the anchor text patterns for your top-linked pages.
Links Intersection — Compare top page link profiles across competing domains.