Use Serpstat Data Inside ChatGPT
Serpstat offers two custom GPTs for ChatGPT: the Serpstat SEO Tool for keyword research, domain analysis, and backlink lookups inside a chat conversation, and the SEO Copywriting Brief Generator for producing structured content briefs backed by real Serpstat keyword data. Both are free to use and available directly in ChatGPT's GPT store.
What you can achieve:
Run keyword and domain research in plain language: Ask the GPT for keyword ideas, domain metrics, or backlink data — it queries Serpstat's API and returns structured results without you switching tabs.
Generate a full SEO content brief in minutes: The Brief Generator GPT guides you through content type, audience, keywords, and structure — then outputs a complete brief with keyword density, content length, and anchor link recommendations.
Accelerate content production for teams: Brief Generator briefs are consistent and ready to hand off to copywriters — no manual brief formatting needed.
Getting Started
Open ChatGPT and go to Explore GPTs in the left sidebar.
Search for "Serpstat SEO tool" and select the GPT created by Serpstat. Click Start chat.
Type your request in plain language — for example: "Find keywords related to keyword clustering" or "Analyze the domain ahrefs.com".
For content briefs: search for "SEO Copywriting Brief Generator" by Serpstat. Start a chat — the GPT will guide you step by step: content type → audience → title → keywords → brief output.
What You Can Do With Each GPT
Serpstat SEO Tool — Keyword research: Provide a topic or seed keyword and get a keyword list with search volume, keyword difficulty, and CPC pulled from Serpstat's database.
Serpstat SEO Tool — Domain analysis: Get a domain overview including estimated traffic, visibility score, and number of ranked keywords — useful for quick competitive research mid-conversation.
Serpstat SEO Tool — Backlink analysis: Retrieve a domain's backlink profile metrics — nofollow/dofollow split, number of referring domains, and external links.
Brief Generator — Content brief output: A complete brief including title, content outline with headings, target keywords, recommended keyword density, content length, and anchor link guidelines.
Pro Tip: Use Brief Generator as a Team Content Template
The Brief Generator produces structured, consistent briefs — ideal for agencies handing work to multiple copywriters.
Run the Brief Generator for each article topic in your content plan. Specify keyword difficulty and search volume thresholds — the GPT filters keywords via Serpstat API automatically.
Export the generated brief (copy from ChatGPT) into your project management tool or Google Doc template.
Hand off to your copywriter — the brief includes everything they need: topic, audience, structure, keywords, length, and link guidance.
The goal: A 5-minute brief that would have taken 30+ minutes to write manually, backed by real Serpstat keyword data.
⚠️ Important: Both GPTs use the Serpstat API to pull live data. For the Serpstat SEO Tool, API credits are consumed per query. Ensure your Serpstat account has sufficient API credits available. The Brief Generator is free and does not require a Serpstat account. |
❓ Frequently Asked Questions
Q: Do I need a Serpstat account to use these GPTs?
A: The Brief Generator GPT is free and does not require a Serpstat account. The Serpstat SEO Tool GPT pulls data via the Serpstat API, so API access is needed for live data queries.
Q: Where do I find the GPTs in ChatGPT?
A: Go to ChatGPT → Explore GPTs → search "Serpstat." Both GPTs are listed under Serpstat's account. You can also use the direct links in the descriptions on the Serpstat tutorial page.
Q: Can I use these GPTs on the free ChatGPT plan?
A: Custom GPTs require a ChatGPT Plus subscription or higher. The free ChatGPT plan does not support custom GPTs.
Next Steps
Keyword Research — Overview — Explore Serpstat's full keyword research toolkit for deeper analysis beyond the GPT.
Text Editor — Run Text Analysis on clusters to get AI-powered content recommendations inside Serpstat.
Keyword Clustering — Group your keyword list into clusters, then feed them into the Brief Generator for structured content planning.