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URLs Analysis

Compare up to 10,000 pages by traffic, keywords, and backlinks in one table — page-level data instead of whole-domain metrics.

Written by Mike

Compare Individual Pages Side by Side

Batch URL Analysis collects traffic, keyword, and backlink data for a list of specific pages. Use it when you need page-level data for landing pages, blog posts, or product cards — not metrics for a whole domain.

What you can achieve:

  • Benchmark competitor content: Put your pages next to rival pages on the same topic and compare traffic and keyword counts.

  • Audit landing pages at scale: Check up to 10,000 URLs in one project and spot pages that lose keywords.

  • Compare page-level backlinks: See referring domains, pages, and link types for each URL, not for the whole site.

Getting Started

  1. Go to Batch analysis → URLs Analysis in the left sidebar.

  2. Click Create first project or Add project.

  3. Name and URL: Enter a project name and add full page URLs, one per line. You can also import a CSV or TXT file. A project holds up to 10,000 URLs.

  4. Data for analysis: On the Analytics and Links tabs, select the metrics you need.

  5. Regions: Select up to 5 search regions.

  6. Click Run analysis. The button shows how many credits the run will use.

  7. When the data is ready, open the project and click Export to download CSV, XLS, XLSX, Google Sheets, or Google BigQuery.

Key Metrics Explained

  1. Traffic: Estimated monthly organic traffic to the page in the selected region.

  2. Keywords: The number of keywords the page ranks for in the Top 100.

  3. Declined / Raised keywords: Keywords where the page lost or gained positions since the previous database update.

  4. Domain Rank: A link authority score for the page, based on the unique subnets of its referring domains.

  5. Referring domains, pages, IP-addresses, and subnets: How many unique sources link to the page.

  6. Nofollow backlinks, text links, redirecting links, and image links: The page's backlinks broken down by type.

Pro Tip: Find Why a Competitor's Page Outranks Yours

Put your page and the top-ranking competitor pages for the same topic into one project.

  1. Add your page and 3–5 competitor pages that rank for the same main keyword.

  2. Select Traffic, Keywords, and all Links fields, then one region.

  3. Compare Keywords first. A bigger count usually means broader topic coverage.

  4. Then compare Referring domains. A gap here points to link building rather than content work.

⚠️ Important: Batch URL Analysis uses Tools credits. Analytics data costs 1 credit per URL per region. Links data costs 1 credit per URL, regardless of regions. New and lost keywords and PPC data are not available for URLs.

❓ Frequently Asked Questions

Q: How is it different from Domain batch analysis?
​A: Domain batch analysis shows metrics for whole domains. Batch URL Analysis shows data for specific pages, including page-level backlinks, for up to 10,000 URLs per project.
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Q: How do I update the data?
​A: Click Refresh in the project row or inside the report. A settings window opens: launch with the same settings or change URLs, metrics, and regions first.
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Q: Why are some metrics unavailable for URLs?
​A: Serpstat collects new and lost keywords and PPC data only for domains. That's why these metrics can't be selected for individual pages.
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Q: Which URL format should I use?
​A: Enter full page URLs, including https://, one per line. If some URLs are invalid, Serpstat shows a hint. Remove or copy invalid URLs via Operations.

Next Steps

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