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Domain batch analysis

Analyze up to 200 domains at once and compare their SEO metrics side by side. Get bulk data on traffic, keywords, visibility, and SDR in one export.

Written by Mike

Compare Any Set of Domains Across SEO and Backlink Metrics

The Domain batch analysis tool lets you analyze a list of domains and pull key SEO and backlink metrics for all of them at once. Add up to 20 metrics and 5 search databases, compare competitors against your domain in a single table, and export results in any format.

What you can achieve:

  • Benchmark up to 5,000 domains at once: Enter a list of competitor domains and pull SEO and backlink metrics for all of them in a single run — no switching between reports.

  • Compare SEO and backlink health side by side: Add up to 20 metrics — from Estimated SEO Traffic and SDR to referring domains, backlink types, and keyword movement — so every comparison is in one table.

  • Export and share competitive data: Download results in CSV, XLS, XLSX, or Google Sheets to report on competitor performance without leaving Serpstat.

Getting Started

  1. Navigate to Batch Analysis → Domain batch analysis in the left sidebar.

  2. Click Add project and enter a project name.

  3. Paste domain addresses into the input field — one domain per line.

  4. Select up to 20 metrics and up to 5 search databases for the analysis.

  5. Click Run analysis. Credits are charged when the project runs.

  6. Use table appearance settings to hide columns you do not need, and click Export to download results.

Key Metrics Explained

  1. Visibility: An indicator of how often the domain appears in search results for its ranking keywords. Compare against competitors in the same niche — there is no universal ideal value.

  2. Estimated SEO Traffic: Estimated monthly organic traffic based on click-through rate and keyword positions. Correlates with real traffic.

  3. SEO Keywords: The number of keywords for which the domain ranks in the top 100 organic search results.

  4. PPC Keywords: The number of keywords used by the domain in paid ad campaigns.

  5. SDR (Serpstat Domain Rank): Domain authority on a scale from 0 to 100, based on the quantity and quality of referring domains.

  6. Referring Domains / Pages / IPs: The count of external domains, pages, and IP addresses linking to the analyzed domain.

  7. New / Raised / Declined / Lost Keywords: Keyword movement since the last data update — shows which domains are gaining or losing organic presence.

Pro Tip: Run a 4-Metric Competitive Audit

The fastest competitive audit starts with four metrics: Traffic, Visibility, Keywords, and SDR across five search regions.

  1. Enter your domain and up to 19 competitor domains.

  2. Select Estimated SEO Traffic, Visibility, SEO Keywords, and SDR as metrics.

  3. Add up to 5 search regions relevant to your market.

  4. Run the analysis and sort by Estimated SEO Traffic descending — the top rows show who owns the most organic traffic in your niche.

  5. Update the project periodically to track changes. Data does not refresh automatically — updates are manual only.

⚠️ Important: Credits for Domain batch analysis are shared with Keyword batch analysis, Clustering, and Text analysis. Changing the domain list, metrics, or search databases triggers a full project refresh and charges credits again. Check your remaining tool credits in your profile before running large analyses. Domain batch analysis is available on Team (up to 500 domains) and Agency (up to 5,000 domains) plans only.

❓ Frequently Asked Questions

Q: Does data in Domain batch analysis update automatically?
​A: No. Data updates only when you manually refresh the project. Changing any setting — domain list, metrics, or search databases — triggers an update and charges credits.
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Q: Which metrics highlight the best-performing domain?
​A: Cells with the highest value in each column are highlighted in green, making it easy to spot the top performer for each metric at a glance.
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Q: Can I analyze paid search data in this report?
​A: Yes. Add the PPC Keywords and Ads metrics to compare paid search footprint alongside organic metrics in the same table.
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Next Steps

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