Your Site's Health at a Glance
The Audit Summary is the first screen you see after a Site Audit completes. It shows your domain's SDO (Serpstat Domain Optimization) score over time, a breakdown of issues by priority, and diagnostic graphs for the most common technical parameters. Use it to assess overall site health, compare audit periods, and decide which problem areas to tackle first.
What you can achieve:
Track SEO health over time: The SDO score graph shows how your domain's optimization level has changed from the first audit to today — so you can confirm that fixes are having an impact.
Compare any two audit periods: The history table lets you select two dates and compare the number of issues in each category — useful for measuring progress after a round of technical fixes.
Prioritize what to fix first: Issues are split into High, Medium, and Low priority plus Information and Virus categories — so you always know where to focus effort for maximum ranking impact.
Getting Started
Go to My Projects, select your project, and click Start Audit if you have not run one yet.
After the crawl completes, navigate to Site Audit → Audit Summary in the left sidebar.
Review the SDO score graph at the top — this shows your optimization score from the first audit to the current date.
In the history table below the graph, select any two audit dates to compare issue counts across periods.
Scroll down to the diagnostic graphs to see how key parameters — response codes, title length, description length, body length, page indexing, canonicalization — distribute across your crawled pages.
Click All Issues and Recommendations at the bottom to open the full prioritized issue list.
Key Metrics Explained
SDO Score: Serpstat Domain Optimization score — an internal metric showing how well-optimized your domain is. It is calculated as the ratio of found errors and their severity to the total number of possible errors. Higher is better.
High Priority: Severe errors that most directly harm rankings. Fix these first — they pose the greatest risk to search visibility.
Medium Priority: Non-critical errors that still affect optimization level. Fix these after high-priority issues are resolved.
Low Priority: Minor issues with limited ranking impact. Address these last.
Information: Not errors — these are optimization recommendations that can improve user experience and page quality.
Viruses: Results of the malware scan. Any findings here require immediate attention regardless of other priority levels.
Diagnostic graphs: Visual breakdowns of response codes, title/description/body length distribution, page indexing ratio, and canonical tag usage across all crawled pages.
Pro Tip: Use Period Comparison to Measure Fix Impact
Running an audit after a round of fixes is only useful if you can see exactly what changed — period comparison makes that quantitative.
After completing a batch of technical fixes, run a new audit.
In the Audit Summary history table, select the date before your fixes and the date after.
Compare the High and Medium priority counts — a drop in these numbers confirms the fixes worked.
If the SDO score has not improved despite fewer errors, check whether new issues appeared in a different category that offset the gains.
⚠️ Important: SDO score is specific to Serpstat and is not a direct equivalent of any Google ranking signal. Use it as a relative benchmark to track your own site's progress over time — not as an absolute measure of SEO quality. Data in the Audit Summary reflects the most recent completed crawl. Run a new audit after making site changes to get updated results. |
❓ Frequently Asked Questions
Q: How often should I run a Site Audit?
A: Run an audit after any significant site changes — new pages, template updates, CMS migrations, or after fixing a batch of issues. For active sites, a monthly audit cadence is a reasonable baseline.
Q: Why does the SDO score not improve even after I fix errors?
A: New issues may have appeared since the last crawl, or the fixed pages may not have been recrawled yet. Run a fresh audit after fixes and compare that result to the pre-fix audit for an accurate measurement.
Q: What is the difference between Information and Low Priority issues?
A: Low Priority issues are actual errors that affect ranking to a small degree. Information items are not errors at all — they are recommendations for optimization that have no direct negative ranking impact if unaddressed.
Next Steps
All Issues — Dive into the full prioritized list of technical errors found across your site.
Custom Overview — Export raw crawl data for any combination of page parameters in one table.
Page Audit — Run a focused technical audit on specific pages without crawling the full site.